The problem with MVPs

The Minimum Viable Product (MVP) has become the mantra for businesses of all sizes. Rapidly creating a new product or feature so it can be released, tested, and iterated upon seems like a great idea. Yet, it rarely works out that way.

Despite all efforts, many MVPs fall short of providing the business value they were envisioned to bring. In my experience, there are three different kinds of products.

Maximum Awesome Product (MAP)

The Maximum Awesome Product (MAP) is where Product Designers have done their research, crafted…